Mobile is the deepest and most rapid change in communications today. Mobile extends the connections you can make with your customers and makes those interactions personal & intimate.

Mobile is growing

  • 4 Billion phones in use, 1 Billion smartphones
  • Access to the internet via mobile will eclipse desktop by 2015

Mobile is everywhere

  • 91% of Mobile users are within arm’s reach of their phone day and night
  • 40% of people use their mobile phone before they get of bed in the morning
  • The average smartphone user spends 2.7 hours on their phones
  • 86% of mobile users are using their mobile while watching TV

Mobile means Apps

  • 80% of time spent on smart phones is spent on Apps, only 20% on web sites
  • Users will keep high quality, engaging Apps and quickly discard low value gimmicks

Mobile means multiple devices 

  • 90% of users have more than one device
    • Mobiles for the morning commute
    • PCs are used during the working day
    • Tablets have the highest use in the evening
  • Customer’s expect a consistent high quality experience across all devices